Three of the most important network leaders in the Latina social media space and a brand specialist will address the issue of if there is really a need to have Latino-specific groups and sponsored campaigns. Despite being mainstream, at the same time the Latino culture infuses the conversations, social interactions and the ways Latinas connect with each other on and off line. Marketers are looking for Latina bloggers to address their specific audience through ways that are authentic and engaging. Bloggers will learn exactly what these brands look for in them that sets them apart, as well as to how to position themselves within a multicultural environment.
